Zeta Cruz


I am a graphic designer specializing in branding and digital assets. I develop creative strategies and build strong visual identities so they resonate with their audiences.

I come from a multicultural background as a native Chamorro with roots in Guam, raised in the Palmetto State of South Carolina. New York City has been my home since 2019.

I am currently supporting the Global Art Team as a Junior Graphic designer at Michael Kors, developing all global digital touchpoints: web, email, ads, and social—while supporting UI/UX needs and collaborating closely with Senior creative, marketing, and Art direction.

ztajcruz@gmail.com
Linkedin


Work
Butter
The Derive
The BAM
Morphology
Fantastic Acid


Education
Fashion Institute of Technology,
Advertising and Digital Design
Fall 2023 - Spring 2025

Fashion Institute of Technology,
Communication Design
Fall 2021 - Spring 2023


ExperienceMichael Kors, Jr., Graphic Designer
December 2025 - Current

Freelance, Graphic Design
September 2025 to December 2025

Prophet, Brand Design
June 2025 to August 2025

Watson, Brand Design
September 2024 to May 2025

Highgate, Brand & Marketing Design
June 2024 to August 2024

Surfside, Brand & Marketing Design
July 2022 to August 2022


RecognitionMorphology, Experimental Typography Winner, Communication Arts 2025

2023-2024 APIA McDonald’s Scholarship Recipient


Digital & Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Figma, Blender, basic HTML and CSS, AI generative design and assisted workflows, AR/VR design
and spatial concepts in SketchUp.


Last Updated 12.12.25



The Dérive
The Dérive reimagines the hotel experience for travelers seeking authentic cultural immersion—combining integrated technology with a rotating residency program that showcases local artists and culinary talent. Inspired by the spontaneous nature of a Dérive, our design system draws from American artisan traditions which inspired our bold geometry and regional symbolism to create a visual language rooted in place.

Internship Project at Prophet
Project Duration: 6 weeks
Brand Designer: Zeta Cruz
Brand Voice: Savannah Vold


© ZETA CRUZ 2025