Zeta Cruz


I am a graphic designer specializing in branding and digital assets. I develop creative strategies and build strong visual identities so they resonate with their audiences.

I come from a multicultural background as a native Chamorro with roots in Guam, raised in the Palmetto State of South Carolina. New York City has been my home since 2019.

I am currently supporting the Global Art Team as a Junior Graphic designer at Michael Kors, developing all global digital touchpoints: web, email, ads, and social—while supporting UI/UX needs and collaborating closely with Senior creative, marketing, and Art direction.

ztajcruz@gmail.com
Linkedin


Work
Butter
The Derive
The BAM
Morphology
Fantastic Acid


Education
Fashion Institute of Technology,
Advertising and Digital Design
Fall 2023 - Spring 2025

Fashion Institute of Technology,
Communication Design
Fall 2021 - Spring 2023


ExperienceMichael Kors, Jr., Graphic Designer
December 2025 - Current

Freelance, Graphic Design
September 2025 to December 2025

Prophet, Brand Design
June 2025 to August 2025

Watson, Brand Design
September 2024 to May 2025

Highgate, Brand & Marketing Design
June 2024 to August 2024

Surfside, Brand & Marketing Design
July 2022 to August 2022


RecognitionMorphology, Experimental Typography Winner, Communication Arts 2025

2023-2024 APIA McDonald’s Scholarship Recipient


Digital & Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Figma, Blender, basic HTML and CSS, AI generative design and assisted workflows, AR/VR design
and spatial concepts in SketchUp.


Last Updated 12.12.25



Fantastic Acid
A print, commercial, and editorial development for Fantastic Acid focused on the voice and manifesto of Tristan Mausse.

Academic Work
Project Duration: 6 weeks
Design, Film Direction, Art Direction, Copywriting: Zeta Cruz
Art Direction: Beam Sosothikul




© ZETA CRUZ 2025