Zeta Cruz


I am a graphic designer specializing in branding and digital assets. I develop creative strategies and build strong visual identities so they resonate with their audiences.

I come from a multicultural background as a native Chamorro with roots in Guam, raised in the Palmetto State of South Carolina. New York City has been my home since 2019.

I am currently supporting the Global Art Team as a Junior Graphic designer at Michael Kors, developing all global digital touchpoints: web, email, ads, and social—while supporting UI/UX needs and collaborating closely with Senior creative, marketing, and Art direction.

ztajcruz@gmail.com
Linkedin


Work
Butter
The Derive
The BAM
Morphology
Fantastic Acid


Education
Fashion Institute of Technology,
Advertising and Digital Design
Fall 2023 - Spring 2025

Fashion Institute of Technology,
Communication Design
Fall 2021 - Spring 2023


ExperienceMichael Kors, Jr., Graphic Designer
December 2025 - Current

Freelance, Graphic Design
September 2025 to December 2025

Prophet, Brand Design
June 2025 to August 2025

Watson, Brand Design
September 2024 to May 2025

Highgate, Brand & Marketing Design
June 2024 to August 2024

Surfside, Brand & Marketing Design
July 2022 to August 2022


RecognitionMorphology, Experimental Typography Winner, Communication Arts 2025

2023-2024 APIA McDonald’s Scholarship Recipient


Digital & Technical Skills
Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Figma, Blender, basic HTML and CSS, AI generative design and assisted workflows, AR/VR design
and spatial concepts in SketchUp.


Last Updated 12.12.25


Butter
A bold, surreal satire exploring the violence of visibility politics and the societal pressures women face around body image and social acceptability. I was asked to Art Direct the initial visualizations for the Columbia Student Film Thesis, which included logo development and conceptualizations for film world assets. Written by Priyanka Krishnan and produced by Caitlin Stevens.

Columbia Student Thesis Film
Project Duration: 4 weeks
Art Director: Zeta Cruz 
Writer and Director: Priyanka Krishnan
Producer: Caitlin Stevens



© ZETA CRUZ 2025